March 21, 2023



Placing the ‘Digital Model of You’ to work

2 min read

Who’s received the higher work ethic in your corporation…

You’ (ie. in actual life) or the ‘digital model of you’ (ie. on-line)?

I posed this query on the latest AREC convention.

If most of your prospecting, advertising and marketing and lead era exercise is performed in “actual life” and in “actual time” by “you” (ie. in nose to nose or Zoom conferences or on the telephone) then you’re leaving an enormous alternative on the desk.

As a result of the ‘digital model of you’ may be doing the lion’s share of the heavy lifting and free you up for the for high-value stuff!

If there’s no ‘digital model of you’ then once you’re not working, nothing is going on.

How do I create ‘digital you’?
When you can take the IP, information and insights out of your head and bundle them up as content material like movies, experiences, e mail collection, paperwork and articles, then the ‘digital model of you’ is unleashed to work 24/7 even when you are on vacation, asleep or spending time with household.

**For the document, “actual time, actual life” enter from the true you is essential particularly in the case of closing offers and constructing private connections. So save that treasured time for the high-value, high-stakes interactions!

If “digital you” doesn’t exist or isn’t pulling its weight, you’re making it a lot more durable for your self, and your potential shoppers to get to know, like and belief you.

“Digital you” has the flexibility to outwork the “actual life you”.

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Plus ‘digital you’ will assist you in so some ways, so I encourage you to contemplate how one can:

unpack your IP, information and insights and
bundle it up in order that it helps your advertising and marketing, lead gen and gross sales efforts.

Convert your IP and know-how into digital property like:

Movies, webinar recordings, proposal stroll throughs, articles, templates, e mail collection, coaching programs and many others.
Each digital asset you create is a chance to place “digital you” to work!

I’m curious does this idea resonate with you?
(Please let me know within the feedback)


Content material Advertising Gross sales Funnel

Your content material advertising and marketing gross sales funnel is all about getting individuals to know, like and belief you by nurturing them with the suitable info on the proper time.

Obtain it now