January 30, 2023



Content material traits that stood out in fight sports activities throughout 2022 – Sharing classes sports activities professionals can study by way of sports activities content material

3 min read

Utilising non-sporting themes to amplify athlete-driven personalities additional

The UFC have explored some ways to higher join with its viewers. A big theme contributing to this entails Q&A periods; the UFC determined to create a collection which embraces this known as No MMA Questions. The clue is within the identify, MMA fighters reply questions which discover their persona; these embrace matters like their favorite meals, locations they need to journey, hobbies and many others.

The above episode has gathered over 349k+ views.

What can we study from this?

Sports activities followers crave humanistic connections with their favorite personalities, and Q&A content material has confirmed efficient at delivering this.

Because of the urge for food that sports activities followers have for this, they’ll use this of their content material shifting ahead. Reminiscent of internet hosting common Q&A periods amongst their followers/subscribers. This can assist broaden their attain and engagement to new and present audiences.

Combining content material that may be in contrast

It’s a no brainer that sports activities followers need to really feel as shut as potential to the motion fight sports activities has to supply. Nevertheless, some manufacturers throughout the fight sports activities house have taken this to a different degree by way of the above instance. Combining two similar-themed movies into one through a symmetrical format permits followers to check clips, probably boosting engagement for the model that posted it.

What can we study from this?

When you’re an athlete or working at a model that represents an athlete, producing content material which illustrates their development, comparable to if a fighter has a bout developing, making a symmetrical graphic with one picture representing what stage of competitors they have been at 1-2 years in the past to now. The affect this has on the personalities viewers will permit them to achieve additional perception into their profession and study extra about who they comply with.

Memes proceed to maintain fight sports activities content material in excessive spirits

Memes are a wonderful method to ship your message in a humanistic vogue to your viewers. Memes have confirmed to be one of the crucial shareable items of content material throughout the net, therefore why this Tweet from ONE Championship has gained sturdy ranges of engagement.

What can we study from this?

To construct humanistic connections along with your viewers, memes may also help with that by emphasising to your viewers the sense of humour you get hold of. Though making certain the meme promotes relevance to your model, for instance, the context should slot in effectively along with your caption.

Behind-the-scenes content material

Behind-the-scenes (BTS) content material is one other easy methodology to permit your viewers to really feel as shut as potential to the sporting motion and the way moments are created. Some embrace capturing footage of the camerapersons in motion, fighters having conversations amongst their camps, the feelings amongst fighters post-event and many others.

What can we study from this?

BTS content material works effectively, contemplating the frequency that it’s used for fight sports activities content material. Subsequently, should you’re somebody who represents an athlete and also you’re seeking to give their followers extra of an perception into their way of life, you possibly can organise a filming session with them whereas they’re coaching, enterprise a short-form Q&A session whereas they’re on the best way to coaching or related.


Storytelling might be delivered in numerous methods, quick and long-form. Fighters are starting to make use of their platforms extra as an example their story, typically delivered through long-form documentary-style movies.

What can we study from this?

For an athlete to have a strong affect of their sport and athletic capability being a key issue, it additionally comes all the way down to their marketability, which can typically be what helps promote themselves to develop their fan base. For instance, when an athlete is coaching, utilizing some footage after which recording a voiceover relying on the subject of dialogue is an efficient method to construct a story on your viewers to comply with.

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