March 21, 2023



Character, A New Residence-Enchancment Model, Rethinks The Conventional {Hardware} Retailer Expertise

2 min read

At this level, yow will discover almost something with a design-centric, DTC, millennial spin. Window air conditioners? Examine. Underwear? You bought it. Mattresses? Clearly. But by way of all the brilliant, colourful launches, there’s been one manifestly absent class — residence enchancment. Positive, some manufacturers have touched upon the area with merchandise like paint and cupboard {hardware}. However few, if any, have tackled residence enchancment as an entire, taking up a holistic strategy to creating DIY renovation simpler and cooler. Till now, that’s. As a result of on March 28, new label Character launched as a reimagined ironmongery store designed to supply every little thing essential to deal with residence tasks with confidence and elegance.

The corporate is the brainchild of co-founders Suzanna Schumacher and Alex Onsager, whose private passions for DIY sparked the concept for Character. They, like many others, skilled frustration over how unprepared current retailers and sources left them when taking up tasks of their respective properties. “After speaking to a lot of new owners and renters who felt the identical manner, we had been impressed to create a far more accessible residence enchancment vacation spot that provided instruments, provides, and ultra-helpful assist – every little thing it’s good to remodel your area your self,” says Schumacher in an electronic mail.

Enter: Their new home-improvement expertise, which isn’t only a ironmongery store, however a vacation spot for instruments, how-to content material, and skilled recommendation in a single. The way it works is easy. When you’re simply in search of the fundamentals, you’ll be able to head to the location to buy software units, kits for widespread residence tasks, and basic a la carte provides. When you’re able to take issues to the following stage or know that you just’ll want some assist, you’ll be able to join a membership. For $79 a 12 months, it provides subscribers skilled assist seven days per week, member reductions, entry to a DIY data base, and extra.

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As you’ll be able to think about, every little thing comes with a considerate design, in addition. The $285 Important Set, which features a software field and 12 important hand instruments, options 4 cheerful colorways and would look completely at residence on the common millennial’s bookshelf. And the remainder of its choices comply with go well with when it comes to fashion, from the $95 Mini Set to just about the entire instruments and equipment.

Courtesy of Character

Character’s merchandise and membership can be found on its website now. Get a preview of what it has to supply, forward.

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